CRM for agents and loan officers

CRM to Google Sheets, and back into your CRM

Eight real-estate CRMs into a sheet you own, and a sheet that writes back into four of them.

Free tier on every product. No card.

Maria Gonzalez · new lead in Follow Up Boss
Harbor leads › LeadsGoogle Sheets
Example CRM leads in a Google Sheet tab, one row per lead
idNamePhoneStageMy notes
4817Tom Becker7865550110ShowingCall Fri
4821Maria Gonzalez3055550142Lead
4833Aisha Khan3055550187Pre-approvedLender: Ana
Upserted by CRM idMy notesyour column, never written
Follow Up Boss leads in a Google Sheet tab, one row per lead, with a column of your own left alone. Example data.

CRM to Google Sheets with SyncYak needs no database. Connect Follow Up Boss, Lofty, BoldTrail, CINC, HighLevel, Cloze, Brivity and KW Command and every lead lands in a Google Sheet you share with SyncYak, one tab per object and one row per lead, updated in place by its CRM id at your plan’s pace. Deleted leads are marked in a _deleted column and your own columns are never touched.

And back again: keep scores, tags or statuses in a tab keyed by lead id, map each column to a CRM field, and SyncYak writes every new or changed row into Follow Up Boss, Lofty, HighLevel and Cloze.

How it works

Connect your CRM and Google Sheets in three steps

  1. Share a sheet

    Share a spreadsheet with SyncYak’s address as an editor and paste its link.

  2. Connect the CRM

    Paste its API key or sign in at the vendor. Leads fill a tab of their own.

  3. Map columns back

    Optionally, map a tab of your values to CRM fields; changed rows are written into the leads.

Export your CRM to Google Sheets, continuously

Rows are upserted, never reordered or removed: new leads go under the last row and known leads are rewritten in place. The header row grows as new fields appear. Sort with a filter view, not the tab itself, and keep the id column.

  • Every plan, Free included
  • A tab per object: people, notes, tasks
  • Your own columns never written

Update the CRM from a spreadsheet

Field mapping reads a tab like a table: a header row, one row per lead, an id column. Only new or changed rows are sent, at most your plan’s leads per batch each interval, and an empty cell never clears a CRM field. The starter sheet helper fills an empty tab with your lead ids.

Use cases

What teams keep in the sheet

  • Shared pipeline

    Everyone sees the leads without a CRM seat.

  • Scores and statuses

    From an assistant or a lender, written back into the CRM.

  • Reporting

    Charts and pivots on live CRM data.

What you get with CRM sync

CRM sync copies every lead from Follow Up Boss, Lofty, BoldTrail, CINC, HighLevel, Cloze, Brivity and KW Command into a Google Sheet, on every plan with no database needed, or into a Postgres or MySQL database you own. In a sheet each object gets a tab and each lead a row, upserted by its CRM id, with deletions marked in _deleted and your own columns left alone; in a database you get a to_syncyak_<name>_people table and a _flat view with one typed column per field. Notes, tasks, deals and other entities can sync too where the CRM offers them.

Field mapping writes values back: map columns of a Google Sheet tab, or of a from_syncyak_ table, to CRM fields, and SyncYak writes changed rows into the leads. Write-back works with Follow Up Boss, Lofty, HighLevel and Cloze; BoldTrail, CINC, Brivity and KW Command sync one way. Free syncs 100 leads every 60 minutes from 1 CRM; Hobby, $29 a month, syncs 1,000 every 30 minutes from 2 CRMs and adds field mapping and real-time CRM webhooks.

  • Every lead syncs on every plan; the plan sets the batch size and how often
  • Signed outbound webhooks: lead.created, lead.updated, lead.deleted and sync.completed
  • Invite links let whoever administers a CRM connect it without a SyncYak login
  • A request log of every pull, webhook and push, kept for your plan’s window

Frequently asked questions

Something else? Write to contact@syncyak.com and a person answers.

Do I need a database?

No. The Google Sheet is the destination; a database is optional.

Which CRMs can be updated from the sheet?

Follow Up Boss, Lofty, HighLevel and Cloze. The others sync into the sheet one way.

How is access granted?

Share the sheet with SyncYak’s service account address as an editor.

Is there a free plan for CRM?

Yes. CRM has a free tier with no card and no end date: 1 crm, 100 leads every hour, postgres or mysql destination. Paid tiers start at $29 a month, and you can move up or down at any time.

Can I use the other SyncYak products on the same account?

Yes. Email parsing, the mailbox API, CRM sync, error tracking and tunnels share one login, one team, one API key system and one bill. Each product has its own tier, so you only pay more for the one that grows.

Start with CRM free

1 CRM, 100 leads every hour, Postgres or MySQL destination, free every month. Set up in minutes, and add the other SyncYak products on the same account when you need them.

Free tier on every product. No card.

Google Sheets is a trademark of its owner. SyncYak is not affiliated with or endorsed by it.